What do 60 women, 30 red sports cars, and four days of high-octane travel across Italy have in common? They were all part of the 2025 edition of the CASH & ROCKET Car Tour. This dynamic rally fuses philanthropy, luxury, and female empowerment into one unforgettable experience.
Founded by entrepreneur Julie Brangstrup in 2011, CASH & ROCKET is more than just a glamorous road trip. It’s a global network of influential women driven by a shared commitment to effecting change. Through its annual tour and a series of curated events throughout the year, the organization unites women from around the world to raise funds for causes that uplift vulnerable women and children—and to champion one another along the way.
“This year’s tour was not only a celebration of female leadership, but a testament to the power of purpose-led travel to create real, tangible impact,” said Brangstrup. “Bringing together 60 extraordinary women from around the world to drive across Italy in support of transformative causes has been nothing short of inspiring.”
A Route with Purpose
From June 5th to 8th, the tour blazed a trail from Rome to Taormina, winding through the glittering curves of the Amalfi Coast, the rugged beauty of Calabria, and the historic charm of Sicily. Along the way, the convoy of crimson Ferraris, Maseratis, and MINIs was impossible to miss—a rolling symbol of solidarity and style.
But beneath the glossy finish was a deeper mission: to raise funds for four charities making a meaningful difference in the lives of women and children across the globe. Beneficiaries of the 2025 tour included:
- Save the Children UK, supporting its Emergency Global Fund and Baby Banks initiative to ensure children in crisis have access to education and essentials.
- Sumbandila, which empowers youth in rural South Africa through leadership development and educational support.
- Associazione Grace, based in Calabria, which aids women navigating life’s most difficult challenges.
- Thamaia Association, a Sicilian organization providing assistance to women and minors impacted by violence and family trauma.
Driven by Impact, Fueled by Sisterhood
The women behind the wheel represented a vibrant cross-section of industries and cultures—from entrepreneurs and creatives to philanthropists and executives—all united by a desire to give back and lift each other up. As the fleet zipped along Italy’s scenic coastlines and historic byways, it also sparked vital conversations about female empowerment, solidarity, and collective action.
The 2025 tour was made possible through the support of like-minded, impact-focused brands. Official sponsors included:
- Astrea London, creators of sustainable lab-grown diamond jewelry;
- Rodial, the cult-favorite skincare and cosmetics brand;
- Luxury Promise, a trusted destination for pre-owned luxury handbags and accessories;
- NOKOBIKE, known for its premium e-bikes that blend innovation with style.
Special thanks also went to Ferrari, Maserati, and MINI for contributing to the tour’s breathtaking fleet—featuring models like the Ferrari Purosangue and Spider, Maserati GranTurismo and Quattroporte, and sporty MINI Coopers.
Looking Ahead
As the 2025 tour concluded in the picturesque clifftop town of Taormina, it wasn’t just the end of a journey—it was the launch of the next chapter. With plans already underway for Texas and the Middle East in 2026, the CASH & ROCKET movement shows no signs of slowing down.
This is more than a car tour. It’s a call to action—and a celebration of what happens when women lead, connect, and drive change together.
Photos courtesy of CASH & ROCKET