San Francisco’s business and literary circles are abuzz with the news that Curtis Sparrer, Principal and Co-founder of Bospar, is debuting his first children’s book, Game Face, on April 2. It’s not just a book launch—it’s also a milestone for public relations as a profession, long absent from the career landscape presented to middle school students.
To mark the occasion, Sparrer will host an exclusive book launch party at Ridge Ventures (649 Front St, Ste 100, San Francisco) on April 2, inviting media professionals, educators, and PR enthusiasts to join the celebration. This highly anticipated event not only introduces Game Face to the world but also underscores the need to broaden children’s exposure to diverse career paths.
Bringing PR Into Focus for the Next Generation
A recent survey conducted by Bospar revealed that 46% of individuals think that middle school is the key to exposing children to career paths. However, public relations is scarcely represented in career books written for young students. Inspired by his niece’s curiosity about his work, Sparrer set out to change that narrative with Game Face—the first-ever children’s book to break down public relations in a way that’s engaging and easy to understand.
“In a time when communication and narrative are more important than ever, PR is still an overlooked career path,” states Sparrer. “Game Face is attempting to turn that on its head by introducing young readers to the creativity and strategy behind our business.”
Weaving a compelling tale of a ten-year-old protagonist who journeys through the world of PR, Game Face shows an interesting and informative look at the industry that shapes the way brands, businesses, and individuals get their messages out.
Creativity by the Numbers
At a time when kids are constantly asked what they want to be when they grow up—yet rarely introduced to the full range of possibilities—Game Face offers a timely and much-needed intervention. It doesn’t just tell a story; it opens a door. Bospar’s research highlights the importance of early career exposure:
Approximately 31% of children believe that career options are restricted to a few professionals, like teachers or astronauts, just because they have no idea that there are other possibilities. An overwhelming majority, 80% of teenagers, regret not being exposed to more career opportunities in elementary school.
By bridging these gaps, Game Face brings public relations into focus as an exciting and genuine career, preparing children with facts about an industry that shapes media, brands, and global discussions.
A Celebration of Creativity and Representation
Game Face also reflects Sparrer’s long-standing commitment to diversity, equity, and inclusion. As a member of the LGBTQ+ community, author, and business owner, Sparrer understands the importance of representation in children’s literature. The story empowers all kids—regardless of background—to imagine themselves in bold, creative careers.
“Representation matters. Kids deserve to see a wide range of career possibilities—and to know that diverse perspectives are not just welcome, but needed,” Sparrer says. “We’re at a moment in time when expanding that awareness has never been more important.”
Game Face will be available nationwide on Amazon starting April 2.